Why We're Obsessed with Who is Elijah Fragrances

If you’ve been in-store lately, you might’ve noticed a growing buzz around Who is Elijah—and for good reason. This contemporary fragrance house is fast becoming a best-seller at GOALS, and it’s easy to see (and smell) why.

With their sleek, clean-cut bottles and modernist aesthetic, Who is Elijah strikes the perfect balance between minimalist style and luxurious scent.

Affordable Luxury? Yes Please.

What really sets them apart? Their fragrances are not only beautifully crafted but are often compared to high-end designer perfumes—without the designer price tag. You get that elevated, premium experience at a fraction of the cost, making them a go-to for scent lovers who appreciate both quality and value.

“They have a clean-cut, modernist aesthetic featuring luxury-style fragrances that dupe more expensive brands but at really affordable prices.”
— Caroline, GOALS Buyer

Meet the Newest Additions

We’re especially excited about their two newest launches:

• Electric Soul – Bold, vibrant, and unisex. This scent stands out with fresh, energetic notes that leave a lasting impression.
• Cherry Fiesta – Sweet, sultry, and seriously addictive. A fruity blend that’s perfect for evening wear or when you want to feel extra playful.

Visit Us In-Store

Come in and explore the full Who is Elijah collection at GOALS, located at 34 Buckingham Street, Arrowtown, New Zealand. Or keep an eye on our online store—these favourites tend to fly off the shelves!